To eliminate the disposal of food waste to landfill in Africa by providing class leading composting products to both the residential and commercial markets.
Stuart Lindley - Managing Director
Having spent 8 years consulting to a global supplier of facilities management services throughout Europe and the exposure to waste management processes throughout large organisations it was clear when returning to South Africa that the waste industry had fallen behind in terms of cooked food waste disposal.
Food waste accounts for nearly 50% of our total waste disposal to landfill, this incredible amount of waste is estimated at approx 22 million m3 tons per annum. South Africa needed a company to pioneer and we took up the challenge.
Green Genie waste solutions secured the distribution rights for Africa for the class leading global brand Joraform. With Joraform represented in over 35 countries and established for over 20 years they were the right partner for us to Pioneer alongside. We now have a solution for cooked food waste and together we can make a difference.
Tanya Mostert - Sales Manager Gauteng
Tanya is a Certified Residential Eco Auditor who is passionate about driving awareness around sustainable living with a particular keen interest in waste management solutions.
My decision to pursue a career in sustainability is driven by a deeper conscious awareness of our connection to and dependance on nature and of the detrimental effects consumerism and business operations have on our environment.
Waste Management costs will be rising due to legislations and diminishing landfill space. I encourage businesses, as part of their strategy, to put in waste minimization and recycling systems now. A sustainability strategy builds the resilience of a company, reduces cost on traditional waste management and enhances public image.
Hugh Rawdon - KZN General Manager
Having spent nearly 30 years in the financial industry helping people to enjoy their financial freedom when retiring, I decided to make a difference in preserving the environment of our beautiful country South Africa.
As General Manager for KZN I am looking forward to marketing the Joraform and Green Genie Brands.
Sandra Mitchell - Sales Manager Western Cape Joraform
I come from an unusual mix of corporate relationship banking and landscaping.
There is such a need for all of us, in our corporate capacity and in our personal lives to take a look at what we are doing for the environment.
I am so pleased to be involved with such a reputable product that has been used in Europe for many years. With Joraform, there can be a real mindset change in how we view waste, and the transition can be simple.
I look forward to being a part of this change in South Africa.